About Us

The right information is powerful.

Since 1985, Morey Group has conducted thousands of surveys and hundreds of focus groups for more than 200 attractions across the country.  We specialize in not-for-profit cultural attractions like museums, zoos, and aquariums.  This extensive experience not only allows us to "Benchmark" results, but has also given us insight into what works (and what doesn't).

Our clients range from the World Famous San Diego Zoo and California Academy of Sciences to the ICA Boston and New York Hall of Science.  Large or small, we have helped our clients improve experiences, increase attendance or membership, and improve revenue streams.

Our approaches are affordable, actionable, and based on long term sustainability looking at the health of the entire organization, not just a department.

Call us to review your challenges...we can help.